I sifted through more than 10,000 pictures by my friend, the photographer   George Lange , to make our book   The Unforgettable Photograph   , a manual for everyday shooters that we intentionally made almost totally non-technical. This is a book of ideas and behavior. My goal was to produce a book that would be as useful for iPhone photographers as it is for people who buy point-and-shoots or expensive DSLRs (George uses all of them).

For years I'd ben alienated by photo advice books: compilations of dry basement-geek obsessions with gear, pixels, lenses and such.

Then I met Geo...